We’re constantly exploring ways to help developers reach their audiences and are excited to share a couple of updates coming to Sponsored Experiences today.
We have rolled out an additional sort for Sponsored experiences on the Home page in order to help drive more discovery. We’ve also improved ad impression reporting in order to give you a better estimate of the number of users engaging with your ads.
Starting today, we’ll be adding the “Sponsored” sort to the Home page on all platforms. Currently, the Home page accounts for the vast majority of experience discovery on Roblox; we hope that this new placement will help drive more discovery and engagement with Sponsored experiences.
We’re also making updates to improve impression reporting for Sponsored Experiences. In the past, we reported impressions based on requests from the Roblox ad servers (server-side impressions). We are now able to track impressions based on what enters a person’s screen (client-side impressions) when they are using the Roblox app.
Note that this change may result in an apparent decrease of the number of impressions being reported for Sponsored Experiences because the new method of reporting impressions provides a better estimate of the number of users engaging with your ads.
We are also updating the in-product tooltips and documentation around Sponsored Experiences to include additional information about the different ways we count impressions to help you make better sense of the data.