Updates to Sponsored Experiences

This section is literally at the bottom of the home page (even below favourites), you’d need to be actively trying to seek it out in order to find it. It is the 15th-sort on my home-page, that is way too much scrolling to make it viable for the average user to actually view the sort.

Yeah, as I stated above, I agree. The Home page is also becoming way too similar to the Discover page (the discover page has the majority of the sorts the home page has, so why can’t they just remove the sorts that can be accessed elsewhere from the home page)

24 Likes

I’m glad to see game discovery getting some attention, but adding a sponsored section to the very bottom of the home page is a bandaid solution to the suffocating discoverability problems small developers are facing. Adding another sort to the very last row of an already crowded home page won’t reach the sort of discovery and engagement that was lost when sponsors were changed to be in a single sort.

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Sponsors before this update had been changed in a way that made it far more difficult to bring new players to your game.

While this change is something, having the category all the way at the bottom of the home page will prevent much use out of it, and I can’t imagine the currently abysmal rate of sponsored joins will improve unless it’s moved up at least a bit.

Considering the importance of the home page as one of the two places experiences are actually displayed, it would be nice if sponsored experiences were intertwined into relevant categories like they used to be.

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When will ads be getting the same glow up treatment that sponsors did? Or are there other plans for ads?

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The funny thing is I probably wouldn’t have noticed the page at all without this announcement because of how low it is. I can’t speak for everyone but I don’t think people usually scroll down to the bottom sorts on the home tab.

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I agree, almost all the changes to the way games are surfaced this year have hurt small game exposure and to be honest, feels almost intentional.

It’s a so much bigger problem than adding an alias to a category, and trying to band-aid it isn’t going to help out as much. Either way, the mass sentiment is we’re not happy with the current state of the system and it needs changing. Right now.

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Ignoring that the sponsor sort should be in a better place in the homepage.

What’s this?

Why is the likes not as a percentage in this photo? Mistake? Early preview?

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The home page just looks like the discover page and is almost entirely irrelevant to me as a player. I Don’t care about Simulator Or Team Sports or a ton of other categories, why do i need to see them.

Why do I need to scroll halfway down in order to see ‘Recommended for You’ (aside: none of these recommendations look that interesting to me as a player, how is this being decided?)

Why are my favorites at the literal bottom of the page? They’re my favorites for a reason, I should be able to access them easily on the Home Page.

8 Likes

This seems to have significantly improved the CPC/CPP on mobile/pc (not CTR).

But with that being said, I have a hard time believing the mobile CTR is accurate. I started this sponsorship 4 hours ago. There’s no way that 14% of the people that see my sponsorship on mobile are clicking it. Especially when metrics for pc/xbox are around 0.3-0.5% CTR

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CTR is clicks / impressions, so that makes sense

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As someone who is currently running an advertisement campaign composed entirely of sponsors, this is great! However, there may be a visual bug with tablet sponsors, not sure though. They seem to get abysmal impressions but crazy high CTR.

(name/thumbnail blocked because i dont want to be accused of advertising here)

not sure if this is a visual bug or if they are the true numbers, but PC sponsors are fine.

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At this point I am honestly surprised they have not removed the home page in favor of the discover page or vice versa, since they are now for the most part literal clones of each other, except the home page sorts do change sometimes which is nice but some of those home page sorts have very little experiences to the point where the “see all” button does absolutely nothing.

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I don’t think that having the “sponsored” sort at the bottom is a great idea. Most players tend to not even scroll down through the discover page. Some don’t even use it at all (as the home page is just a randomized discover page now).

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So this is an intended effect from this change? The system was previously estimating 17k Attributed Visits and 52 MILLION Impressions to 3.5k Visits and 325k Impressions? lol

bandicam 2022-08-05 11-48-58-757

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I was right the whole time then, I used to say that Roblox is maybe counting impressions when an ad arrives on the player’s device instead of them actually seeing it. Anyways, thanks for changing how impressions are calculated.

By the way, I sponsored with 1k Robux and managed to get the same exact amount of clicks, hopefully, clicks are determined accurately too.

Sponsor Ads:

image

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Just started sponsoring and it seems to be kinda broken…
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image

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I completely agree, sponsored experiences would not receive as much worth out of their money put into them as before. Because, lets be honest, who always scrolls to the bottom of the home page unless looking for a favorited game that from the other day they can juts find in their “continue” tab? I think lowering the needed robux per few impressions of the experience would be a fair change unless they could re-make it like it was before this update, or have both the current and previous ways of showing sponsored experiences.

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Sponsorships should not be this useless. They certainly seemed more effective in 2017. The majority of players will not scroll down that far, engagement for sponsored games is bad because the sponsorship system is bad.

I don’t understand what the issue is with just reintroducing the genre sort and letting our players select their favorite genres. Why not have that be one of the account creation prompts, favorite game genres, something you can change in your account settings or on the Discovery page? Let us apply multiple genres to our games based on the contents. So people can actually discover our content. Is that not the point in creating for the platform, to have our content get in front of the player base we’re targeting?

Roblox is a game platform, it used to have a genre search and it only needed to be integrated into the new interface, not scrapped altogether. Scrapping it was a terrible notion. Seriously. Every other platform of comparable size to Roblox understands the basic necessity of discoverability for the health of the developer ecosystem. Why would anyone want to develop for the platform if it seems unnecessarily difficult to get your game in front of the people you want to see it? I’ve focused on Roblox as opposed to migrating to a different platform because I thought it was easy to tap into players in the past, but if sponsorships don’t even work, what can I count on? Is this issue just going to persist for more years until people actually get tired of trying to get discovered?

This instability seems unnecessary. Even at a point, the over-sensitive chat filter that was being applied to the search bar randomly (why would you apply it to the search bar, you already prevent people from using inappropriate words when naming assets) censored my game’s title. So people couldn’t find the game just searching for it, the key-term was censored. It’s like these things are done without even considering how it could impact discoverability. This lack of prioritization should change, every design decision about the way experiences are indexed should consider what it will do on a macro scale. Currently, there is really no precise way to search for content. There is a pretty simple solution, one that has existed in the past. Genres. People have been asking for it, because there is no need to re-invent the wheel.

Why not revamp the sponsorship system? We could sponsor specific genres. There could be banner and tower ads on mobile and tablet, or even Xbox, and there could be ad types specific to different platforms. The ad system has not been expanded since Roblox became multi-platform for no reason. This system seems like it has become obsolete, why would anyone spend robux competing for something only on PC, or for sponsored promotion at the absolute bottom of the game sort? I’m certainly not going to, and I was planning to before I read this thread and saw the evidence that the sponsorship system is basically dysfunctional in this state.

People have been asking for improvements with these issues for years. If these are the ‘exciting changes’ that were foreshadowed in June I’m not sure I’m excited, I’m really hoping we can just get basic genre features at the very least.

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This is great idea, we can get some visits without huge robux payments

Been this way for ages, it’s just a visual mistake.

1 Like