There is a glitch (or feature) where after sponsoring a game, you do not see how well it did. Only the next time you run that sponsored ad, do you see the effects of the last time you ran the sponsored ad.
You have to be lucky enough to remember to check your sponsored ad ~23 hours after you ran it to see the almost full effects.
PROOF:
*Note how the “total bid” goes from 24k to 31k. Where was that extra 6k? It was from the last time I ran that sponsored ad.
