Edit: No longer the case:
{
Recently the games page has changed and developers have noticed lowered impressions per robuck when running sponsored game ads, causing some to give up sponsored ads entirely.
https://devforum.roblox.com/search?q=sponsored%20topic%3A260961
}
The game sort “Popular Near You” does not currently have tile space for sponosred game ads to appear.
If Roblox is able to address this issue, this would improve the likelihood of a user seeing a sponsored ad while browsing the games page, and bring up the reach of developers spending Robux to get their game out there.