As a Roblox developer, it is currently too hard for our game’s great gamepasses to standout to players who do not check each individual gamepass on the website store page.
Roblox should supply gamepass ratings to players clicking the prompt purchase button, which could influence player choice, rewarding great gamepasses.
If Roblox is able to address this issue, it could improve click through rates for players thinking about buying, and players actually buying gamepasses.
I do not have any data on if ratings influence purchasing decisions, but there has been many times where I’ve bought products that I didn’t absolutely need outside of Roblox because the rating was very good and it looked fun.