A huge question I have in my mind is whether or not the advertisements shown are tailored specifically to your game.
For example, if a player is playing primarily a dress up pet game, would the advertisements shown in that game predominantly also be dress up pet advertisements?
Because I think that tailored ads will increase the amount of retention/interaction time with the game and the billboard. If they’re playing a dress up pet game and if they see an extreme anime boxing muscular game, they’re most likely not going to be interested in that.
What we will be able to add our own adverts? I was under the impression that it was for brands to advertise on and for game devs to add to there games. I have not seen anything about users being able to add there own.
For Image Ads, what if there’s a part with a transparency of 1 blocking it? If there’s an invisible wall preventing the player from walking to the ad, but they can still visibly see it, would it count?
AdGui has a property named AdShape. Currently, the only available option for this is “HorizontalRectangle”, which I assume is a 16:9 rectangle image. Having all ads be the exact same size is pretty limiting.
Will there be more AdShapes in the future? For example, would the current on-site User Ad shapes get identical Immersive Ad shapes as well?
Interesting, a feature like this could be useful for games that don’t want to implement any sort of gamepasses or developer products.
I don’t want to put pay-to-win or lootboxes into my projects so my monetizations options will be pretty limited, some projects might even be singleplayer with no way to spend robux on the game but I still gotta be able to earn in some way without have to redesign like half my project.
Immersive ads sounds pretty useful, does not disrupt immersion and I can put it somewhere where it gets seen but doesn’t annoy or distract the player too much from the actual goal of the game.
Couldn’t I just make twenty jumbo ads, have them all zoom left right up and down getting all the angles at lightspeed in front of the player’s face, in an empty world and thus no obstruction, and then make Roblox go into debt?!
Radical! I think I’ll stick with premium payouts because these ad rates aren’t so good. Can’t wait for the simulator games to update with billboards on both sides of each stage of the ‘money funnel’ simulator design.
Services that were paying devs for ads were running without issue, paying marketplace-based rates to devs. This paid 10x what Roblox is offering.
Roblox then decided to try killing these companies by imposing the “you must upload the ads yourself” restriction.
Working with this restriction, these companies still were able to pay more than Roblox is offering because they weren’t being non-transparent about the cut they took - it was an open market.
Roblox then banned sending “data to 3rd party ad servers”, and our accounts got warnings immediately the same day - implying they built automated systems specifically to detect these competing ad services and shut them down (I would seriously hope not)
tl;dr It’s hard to see this rollout as anything but Roblox trying to take the cut of ad revenue that many devs were making before
Why do I find the concept of ads in my Backrooms game being funny for some reason? I mean, just imagine it: You’re walking around in a large maze, not knowing where you are when a billboard just pops up out of nowhere, advertising a random game. I think that would be the one move which could turn my game into a cash-grab.
Is anyone else finding their ads all using fallback images? Not sure if it’s an issue with my game not having access (even though I see the tab for it in the creator dashboard) or if there’s just not enough ads to go around right now.
Yeah, I find it concerning that Roblox shuts down the competitors in the name of safety and then launches their own version with significantly lower CPM. I also find it disturbing that Roblox has not provided any sort of revenue share info, for all we know they could be taking upwards of 90% of the profits.
Exactly my issue with this whole thing that I brought up during the beta + the many announcements related to it, this is a clear attempt by Roblox to monopolize ads and lower developer income for no benefit other then their own, not exactly in the interest of the community…
I’m not sure if I missed it in the post, but who exactly are the advertisers right now? The post mentions that self service ads (I’m assuming similar to the current website ads) will be introduced in the future which implies that Roblox developers are not the advertisers at the moment. Does that mean outside companies are currently able to utilize this new feature and publish ads?
I hope so that would be sick. But I don’t think it would happen as not much people who design image ads know how to model and it would be a pain for roblox to develop the illusion.
