Analytics are one of the most powerful tools available to developers operating a live game. Using data to inform your development priorities is an important part of leveling up your studios’ capabilities across all functions. From designing to testing to iterating, being informed of user behavior can help you better deliver experiences that align with your vision as a developer. If you’re interested in attracting more users, generating more revenue, improving engagement and facilitating growth, we highly recommend leveraging data analytics.
High quality analytics tools can be expensive and free tools tend to have limited support and questionable accuracy. That’s why Roblox has partnered with Microsoft’s PlayFab solution to enable free analytics for developers looking to empower their games and teams!
If you’re interested in using PlayFab, fill out this sign-up form to apply: https://www.surveygizmo.com/s3/5679960/PlayFab-Sign-up-Form
Please note, licenses are limited and not everyone that signs up is guaranteed entry to the program. We will be evaluating the volume of incoming requests and, if we see an overwhelming amount of interest in the program, will do our best to expand it to include even more developers.
If you’ve been selected, you will receive an invitation to join our closed beta PlayFab Discord server . This server will be a platform for additional information, questions, and direct support from our Developer Relations team to ensure you’re able to maximize the value of your data!
If you’re not sure how to effectively use data to improve your metrics, don’t worry - we’ll be providing additional support and resources to help onboard you into the program and adopt some best practices through documentation, pre-made queries, and office hours for beta participants.
We look forward to helping you make more data-driven decisions!