My Game's Advertising is going poorly, how do you recommend I fix this?

  1. I would like to boost my game popularity, unfortunately, I only have 5,789 ROBUX, as I am not a ROBLOX millionaire, I would at least like 2 to 3 people playing the game at least.

  2. I tried bidding one advertisement for 450 ROBUX, but it went very poorly, as I do not know how much to bid, it may go poorly again.

  3. I have looked at advertising 101, and pages like that, but unfortunately, it did not do well, and if I bid too little, I am afraid I will waste my time.

7 Likes

Id say you have to put down at least 1k - 1.5k

For ads under 1k probably run it on the group itself so you get more community members (if a group owns the game)

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Do you believe 1k - 1.5 would get me at least 2-3 players or more?

Looking at the amount of impressions and clicks, the issue probably is in the ad. When it comes to advertising, running a bit of robux is a good way to decide if an ad is good or not. You can’t immediately decide which ad is best which is why you run trials.

In this case, compared to my ad that I bid 500 on;


https://gyazo.com/df3d3ddf4fb9c923113f121cea5938bf

I believe the issue is that you’re ad is not appealing to others or there are other ads within the competition of your game category.

My suggestion would be to run more ads to see if the results are similar (If so then you should probably come up with a new ad) but if a different ad does do better, definitely use that one.

Lastly, you should take a look at your own game and compare it to others that are similar within the same category. Why should players play your game over others? Why is it better.

Maybe players are clicking play but they aren’t staying (you can check your vists). Anyway hope this does help you a bit.

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Personally, I believe my advertisement does look good.

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Doesn’t matter if you think it’s good or not, it’s up to the audience to decide that. Looking at the results it brought to you, I wouldn’t consider it “good”. If it was good then it should’ve brought more attention to your game.

5 Likes

Okay, I will try getting another advertisement.

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You should have much more than one advertisment. You probably want about 3+, you want to run trials on all of them to find the one with best results.

For trials, spending a total of 2k would be fine to determine which one is better (500) per ad, After, keep your best and second best ad and either put robux into those 2 over a week or two OR you can go all in which I don’t recommend.

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Your advertisement is fine tbh
Id find someone who can make a “render” so you can improve the character on the ad

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Along with @Mystifine 's improvements, I’d recommend making a limited time item only available for a day or so, and mention the limited time item in the advert, that’d make people rush to click on it.

Are You only doing ads or are you also sponsoring your game

Only advertisements.
30charrrr

People can see the ad, but you should put a call to action in your ad, such as “Play Today!” or something along those lines.

Firstly, run ads on weekends and holidays.
Secondly, make the ad appealing to ALL ages (mainly 11-18).
Finally, bid at least 5k+ to get a sustainable amount of players joining the game as well as joining the group.

I would recommend sponsoring your game two if you want it to do well

Here are some tips:

  • Create more eye-catching banners use neon or bright colours and really showcase and pack the punch in what your game is about and what you can do inside the game.

  • Do some drip feed * testing with your advert designs to see which has the most CTR and follow up by advertising that specific design.

    • *Do smaller less budget impacting ads (100, 200, 400) and see which one works best for you.

I’m not the best at advertisements but hopefully I could help a little :slight_smile:

I can see that since you have 18k impressions is the design of the ad, it brings no interest to the people who see it to click it, thus your CTR is extremely low. Look for better GFX, or for something more attractive that masses can relate to. Also consider putting more money into ads if you’re serious about it.

I wouldn’t recommend you spend all your robux advertising because that would just be a waste. At this point it feels kinda spammy but this is a topic which I wrote a post on and others have shared their own personal experiences and viewpoints: Click this

Now, you could hire a GFX artist with that money or learn how to make your own. The thing about your banner is that it’s common(not meant to be offensive). A ton of banners a like that, most of them are for army groups, roleplay etc. As such, when I see such a banner, I will be less likely to click on it because I would think, “Another army group ad? Nah.” Even if your game isn’t an army group, it gives me the impression that it is.

A way you can solve this is to make your banner unique. What separates you from the normal army group? Is there anything new you can bring to the table? Try to express that in one picture. As the famous saying goes(which I personally don’t agree with): “A picture tells a thousand words”.

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Personally I think you should sponsor your game. In my opinion it works better.

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I agree with Check. Also, I’ll add in my opinion of sponsoring.

Even though sponsoring may give you a lower CTR than advertisements, you will get players from clicking on sponsoring ads since they are looking for games, not groups.

I would say that 70 - 80 % of the time, ads are for groups and rarely do I click an ad and it goes to a roblox game. I hope this advice helps you with your game.