Roblox’s Algorithm Changes Are Killing Our Game

I dont mean to be that guy, but this is my third time bumping this post.

This has affected me and a ton of other developers, and the stats speak for themselves. Revenue has been cut down to 30% of what it used to be, CCU is lowering week-over-week with no recovery in sight, and it shows up really low in search. It’s really frustrating for me and many other developers. I’m being extremely redundant here since I’ve made this exact post on multiple other occasions.

Let’s take a look at this post by who I consider to be the top dev on the platform, Preston. Why the hell does a top developer on the platform have this issue? Or, lets take a look at the 51 other individual posts clearly outlining downward trends in impressions / stats. I dont think these affected developers are very happy.

Not just developers are upset too - players and the top creators on youtube are not happy either.
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Now, lets take a look at the half-assed response by a staff member here. Is this supposed to be an out-of-season april fools joke? Im not laughing. Here’s an accurate depiction of my face as of me typing this, in emoji form. :neutral_face: Could we please get a second response that actually addresses the problem?

There is no clear solution to this - but I hope the algorithm is reverted to a previous state or that affected developers can have some sort of compensation (be it in search algorithm priority or whatnot). The response outlined above should not be a final response and I highly encourage all affected developers to continue bumping this post for the foreseeable future. Thanks for reading

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I wish Roblox was transparent about their algorithm changes.

Overnight my game reduced to 10% Home acquisition. Two weeks later it suddenly decides to recover, so I’m back to doing alright. We need to know ahead of time when the algorithm is going to change, and what we should do differently to appease it. This isn’t the first time I looked at my analytics and saw things changing quickly and significantly without any obvious cause on my end.

I was left not knowing if I was beginning to see the end of my primary source of income or what specifically to do about it. That is not okay.

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Same for my games, they seem to be recovering now, albeit very slowly and are nowhere near what they were at before the drop. Just hoping they continue to recover and ROBLOX doesnt decide to do a random algorithm change overnight again.

The Search function seems utterly broken again. Using the search term “poop” results us appearing at around position 85. The number of unrelated returns is insane:

I think it is good to keep this thread alive, just to voice our displeasure with the recent changes which disrupt our games.

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Our team’s game is called WillyEdison’s Microgames. We’ve been developing it for many years, but it doesn’t appear in the Experience Search, even when searching “willyedison” in quotes.

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I made a post regarding this, as my game(384 CCU rn) does not appear at all when you search Tycoon(my game is a tycoon)

This was a staff’s response in that thread:

There are a lot of Tycoon games and this game is not highly popular. This is causing search ranking to not perform best in this scenario. We will look into ways to improve it in the future.

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Immediately after I sent my last message - I have no idea how - the exact same search for “willyedison” in quotes now pulls up my game!

But if I even space out the words, by searching “willy edison”, the game refuses to appear. This is important because potential players may assume WillyEdison is two words and not one. It may be a common spelling error.

All images have the time each was taken in the bottom-right, for comparison. They were all taken on the same day.

With “willyedison”:

With “willy edison”:

With “microgames”

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WHAT? I don’t even LIKE all of these games, so why is roblox even RECOMMENDING IT?

for contrast, this is my continue tab:


what is roblox doing at this point bro.

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I was looking at stats on Catalog Cabin and yup, the same October 14th dip completely killed the game. I think I was in a Try On Shopping sort infrequently before that and I’m not sure when those were removed.

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My game has once again took a massive dip in acquisitions from November 26th after recovering from the previous dip occurring around October 27-28th.

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Funny enough, KreekCraft blasted Roblox on Twitter/X about having VERY poor game discovery and recommendations. I wonder if they’ll actually act on it this time.

Doubtful though, Roblox is known for digging their heels into the ground.

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Genuinely shocked how long this has been swept under the rug. I dont have anything else to say since my last few replies have been saying virtually the same thing - constant loss of stats with no sign of recovery. Search sucks. Home sucks. The algorithm pushes new games and tosses out old ones. Yada yada yada

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can confirm the same thing happened to us

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and on my other game too

Screenshot 2023-11-30 095905
Glad to see I’m no the only developer having this issue. My game wen’t from 1.5k ccu to 100 in the span of 1 week after the release of Roblox on Playstation on the 10th of October. All this during the time where my stats where looking best and I was Updating atleast once per week.

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This happens to games that hasn’t been “sorted” yet. When I search up the name of my game, It never shows up for me, but I still get 4-6 new players daily, who somehow find them. I asked them if they searched for it directly and they tell me no, that they were looking around and the game just popped up.

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What does it mean that a game is “sorted”? How do I get our game sorted, to appear on searches?

Go to the Recommended section of the game page. “Unsorted” will look something like this, where the recommended games are completely irrelevant. This is the recommended for my TYCOON game.

Here is a Tycoon game that is “Sorted”

But I’m pretty sure i’m partially wrong about the whole thing. Here’s Child Labour Tycoon 2 which shows up when you search it but isn’t sorted.

I think stuff showing up when you search the name is more visit dependent.

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That Recommended Experiences thing is the EXACT same as on my game!

And on any other game with low visits

exact same thing…
It seems like the Recommended Experiences just use some default experiences if they aren’t popular enough…

And I’m pretty sure those recommended games have been the same for at least a couple years

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We need an algorithm update asap.

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