Sponsored Ads lack estimated impressions data

[TheAmazeman]

As a Roblox developer, it is currently too hard to estimate how many impressions a sponsored ad is likely to get based on the fact that no estimate is given. This is problematic as these estimates were given in the earlier version of sponsored game ads. See this tutorial as it relies on the projected number.

@TheAmazeman

• Find the expected clicks (estimated impressions times CTR)

This feature was addressed in the initial “We’ve Rebuilt Sponsored Game Ads” thread, however, no update has been given since. I think 10 months is a bit too long to see this as a “we’re just gathering more data” problem.

@auggadoodle

I used to see estimated impressions for my bid. Why don’t I see this any more?

• Because this is a new ad system, we must collect impressions and bids before making these estimates. We plan to make average bids and estimated impressions available once we have enough data to make these estimates.

If Roblox is able to address this issue, it would improve development experience because developers would be more in-tune with advertising expectations on the platform.