Sunsetting User Ads and improvements to Sponsored Experiences

This can just show how the corporation doesn’t care. I agree to @Trl0_P90’s post, could have easily been thought of atleast before the update goes live.

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Notice how 0 people are defending you. Even when people look at the positives, they have many other negatives to contradict them with.

This ruins most small developers chances on creating a game with over 20 concurrent players. The only other viable advertising method that is okay is YouTube, which is not as good as User Advertisements. Additionally, you, as a company, should make the experience the best possible for your users and give them opportunities to grow their own games through your platform. We should not have to compromise our advertising methods because of your poor choice.

Please do not migrate advertisements to this platform unless it is a bug-free, good experience which supports big developers and small developers alike. The old User Advertisement system allowed for fun, creative advertising where developers could create eye-catching images that would bring users to their game. I am worried that this new system will not allow for that any longer.

(I do like the way Sponsored Experiences are currently being shown as they help small and big creators bring more attention to their game. I firmly believe that if you continue down this path you will have a much happier community [and make more profit].)

While your shareholders might be pleased, losing 1000s (generous estimate) of potential big developers due to your poor choices is not worth it. Also, profits from developers are real and do influence your income as a company. Don’t throw a lot of them away because people who don’t truly understand how this platform works want something. Also, shareholders do whats best for them. Their main concern is money, while your concern should be about retaining users and growing as a company, of which this new system will not do well.

The ROBLOX platform will grow whether you pour tons of money into it or not. ROBLOX is built off of its players and developers. Please do not disregard us and our opinions for short-term monetary gain.

TLDR: Please do not change the system of User Advertisement (at least not in this way). Don’t give into your corporate greed.

Also, look at this.

This is peak ROBLOX.

The yapping is crazy :speaking_head::fire:

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Mr Gman is wearing a cone despite having OBC so the hats dont matter in this scenario

Not like anyone clicked them anyway. But all this does is make it EVEN harder to grow your game. Younger audiences are assumed to click these than older audiences because of the design. It’s locked in for many people to simply ignore ads.

Instead of sunsetting things and giving us Ikea, when will you help users grow their games and creations? That was your true initiative and all we’ve really seen is the sunset of features, cosmetic changes and sponsored events,

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This is both cool and bad because many users now can’t create ads on Roblox. However, I believe they will take action and allow ineligible users to post ads.

Oh boy. Even though I’ve just recently learned about this, I’ve been reading through these posts for a while now, and I’m kind of disappointed.

Please read the rant for more details on how I feel about and summarize this, or see the tl;dr at the end of it if you want to.
I don’t expect everybody to read it, but it would be nice if you did. After all, it did take a few hours to write.

The rant about this situation (warning, very long):

I’m sorry if I get any details wrong throughout this rant. This is the way I see the situation both personally and as a whole after considering a lot of community feedback on this update.

I like to make my games solo (indie development is a great learning experience for me) most of the time, and I’ve finally decided to try and really get my name out there with a great game people can enjoy.

For context, I’m a small game developer deciding to truly learn the system beyond just building and programming for the first time, and my original idea to advertise the completed product was to use User Ads to promote its arrival. Unfortunately, that might not be the case anymore with this. I expect the game to take a while to create, and I am undeniably certain I won’t be able to meet the deadline of July 17th.

This is a huge disappointment to me, as this will pressure me into a relatively complicated and expensive system just to get a few views.

Though even then, I can kind of see the middle of this:

  • The new system helps create a more standardized and according to the documentation, safer method of advertising.
  • Most user ads have become much more bland now and some developers have been expecting a better system to roll out.
  • In fact, User Ads have gotten so bland that no audience really cares about them much anymore. Though they are nice to have around.

But of course, that’s not without its issues:

  • The new system has had problems for a while now and seems relatively difficult to use.
  • Too much complexity. Some things just don’t make sense. Why do I even need ad credits? Why not just flat out Robux?
  • Why can’t we advertise groups and paid-access experiences? They should’ve either 1. done something about it or 2. told us why by now.
  • This shuts out thousands of small game developers like myself. We will get trampled by the competition.

I understand why this stuff is being rolled out, don’t get me wrong. There are a lot of positive benefits regarding profit, and how Roblox wants to transition to something much bigger. That and their investors are probably loving these changes as well. But the real issue is that it hurts thousands of small, aspiring developers like myself who really want to become rising stars in the industry or just simply get themself out there in some way, shape, or form.
I’ve seen people bring up that Roblox is supposed to be centered around children and their creativity, and not large corporations. That was true; though unfortunately, it doesn’t really seem to be much of the case anymore. I mean—what is IKEA even doing on here anyways?

Roblox says they listen to the community—that is sometimes true, look at what happened to the update with audio changes, but in reality some of these choices they as a corporation make only divide and anger us more. And this is no exception.

I have great dreams and hopes for the future, even in Roblox, despite the situation at this point in time. But this isn’t the way. Probably one of the biggest examples of ignorance from the corporation comes from this, based on what’s been said about it. We got change with our feedback to the audio change, why can’t we get change with this? Is the money really worth choosing over your player-base? We’re literally getting an incomplete and untuned system. We should be at the center of your thought process; we’re what built you up in the first place, and what you dedicated yourself toward.

And I’m not saying this shouldn’t be done. But I’m not for it either. I personally loved the old User Ads, and a funny ad every few days was great back in 2016-2017 (this isn’t my first account). But I can also understand why they’re doing it. I’m just saying it should be done both differently AND better, in a way that helps everyone. Heck, to appeal to those who want to keep the charm of classic ads, you could still keep User Ads, but renovate it in some way! Just a thought.

But, these changes won’t stop me; I’ll still find a way to get out there. Even if the road gets rough.
Though even then, I’ll still have some questions for when my game does launch and I have to deal with the new system:

  • What if this advertisement system doesn’t work the way I want it to? Will my hard work and funds go toward nothing? Will i just be brutally trampled by those larger than me? And will the issues in said system even be fixed by then?
  • Why do I need another account, and why are other large developers complaining about how the system is complicated and works improperly? This seems really complex and concerning for such a very simple concept.

TL;DR & Conclusion:
Based on what I’ve both seen and felt, this feels like greed at its worst. And I’ve read many replies on both sides of the argument with deep thought to their meaning and what they bring up. So from a small but prepared game developer, who may not be even considered at all despite this veeery long and heartfelt essay, please listen to us with all of your heart. I know you still have some. Even if not much.
And I know I didn’t have to write all of this—but really it feels necessary.

Nobody is just begging for nothing. This situation is probably one of the most serious threats to small game developers like myself, as it puts our most basic ability to advertise our game sufficiently at risk.

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this also means you wont be able to advertise for like 100 robux since there’s like a min 2800 robux conversion, i don’t get how this was even considered in the first place

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Because it is currently run on a Cost Per Play basis.

So, I guess this means that you could charge 100 Robux to play your game, but only bid the equivalent of 20 Robux per play on your advertising campaign, meaning you have found an infinite Robux glitch!

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Well that just activated an interesting memory for me… on account of these user ads being affected by adblocker extensions, I haven’t actually seen any in much longer than this sunsetting.

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Brehhhh horrible update. Why is roblox goin down the Absolute Toilet?

DAVE YOU SHOULD JUST SPIN THE WHEEL OF FAMOUS ROBLOX USERS AND WHOEVER WINS BECOMES CEO…

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Still not sure why people see this as a negative. 9 times out of 10 the ad you will see contributes nothing and helps no one.

Also, not sure if this is related but the entire homepage has been shifted to the left and it could be because of ads:

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A long and well thought out reply. I’m in the same boat. I like to solo develop, and without User Ads creating the first few users is going to be next to impossible. Sponsored Ads simply do not do that.

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Interesting, I wasn’t aware of that. Seems like a huge oversight tbh, paid access games need to be included in this somehow, possibly on a Cost Per Click or Cost Per Impression basis

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Okay I can definitely see the reasoning behind this but I can’t help but feel like this isn’t going to go well… I don’t know. Just a feeling.

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Users younger than 13 have not been able to view ads for a while, but yes, now they’re not gonna be able to create their own either. :slightly_frowning_face:

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This would be a good opportunity. They could even bring back statuses. It’s a hit or miss on if they do it, and how they do it. Badges are a good idea, but I’m worried on the scaling and sizes.

Ive thought of them having some icon layout for administrators like they do for premium and verified users rather than just having a badge. Yet again, they could make new ones to fill it up…

Joining the dev forum could be a badge, but that should be up to them. Don’t screw and over-populate it. Hopefully for now its just left alone and not forgotten.

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If they can integrate Guilded servers into Roblox Studio for better accessibility then it could be a good update but the removal of Groups is just another hit to “Old Roblox” features.

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Users younger than 13 don’t usually have a PC to play Roblox anyways so its not a huge difference.

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Honestly when was the last time Roblox actually fixed something before completely removing it from the platform. Remember how the audio update was ages ago but we still don’t have public audios? Robloxs way of doing things is instead of taking the time to moderate and fix things they rather completely delete it and worry about it later.

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I mean they brought back publishing stuff that qualifies as SFX (if it’s new and if the user is eligible) but we’re still anticipating for it to be enabled for all audio and all (or many) users like it used to be.