Update to Roblox Licensing Program & Brand Guidelines

If you are not in the Star Program will you not be able to put r6 and r15 avatars in you thumbnails?

This is a big no for me, and i’m pretty sure this goes to all developers out there, you’re just trying to kill you’re own game at this point, Deleting R6 Brand out of platform. none us literally uses rthro. i really wonder what do you expect from them?, but other than that, this is a negative result for roblox.

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thanks for clearing all this out, it’s getting way too handfull of stuff, especially after you get slap in the face by roblox, but genuinely, this is the worst roblox update they can add.

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i honestly knew this was coming, Rthro will be dominating the entire roblox, but what i didn’t expect, is deleting their own brand, R6/R15, as a R6 enjoyer, i agree with you.

Incorrect, YouTube is fine since it’s online. If the trailer/teaser is on TV, that is correct.

Only true if it’s advertising a product; a game is protected.

This is only true regarding non-internet advertising. If the advertising is online, the “On Roblox” logo can be used and you can verbally tell them to play the game “on Roblox” as stated in the “Do” section.

After scrolling this thread for a while, I can’t seem to find and positive reply about this change.

The only people that you care about are the Invenstors, which are already mad at you not because this update didn’t exist, because the lack of Community Interaction you give to us.

I’m almost at the point of leaving this mess of a platform.

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I think the article is not laid out well. But after review, I think I figured it out. To be extra clear:

The Roblox logo is not allowed for thumbnails, advertising games on YouTube, or non-internet advertising and physical products.

The “On Roblox” logo IS allowed for promotion thumbnails and advertising games on YouTube, but NOT for non-internet advertising and physical products–both advertised on and off the internet.

To answer your question, the “On Roblox” logo is NOT merely a requirement, but rather the way developers may advertise their game is on Roblox with the Roblox logo being banned from usage.

The PDF of the “On Roblox” logo makes that a bit more clear.

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The rule only applies to products and advertising of them, NOT advertising of your games.

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The rule only applies to products and advertising of them—NOT advertising of your games.

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I think it clearly says off-platform advertising.
It means everywhere else except Roblox.

It may be confusing, but when it refers to that, it’s talking about advertising that is offline, meaning not on the internet. Read this:

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It clearly states in both places that the rule doesn’t apply to digital advertising. The ONLY rule that applies to digital advertising is using the regular Roblox logo.

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You can use classic avatars in YouTube trailers because YouTube trailers are online advertising of your game. The rule only applies to products and the advertising of them.

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This is by far the worst guideline update to ever come from this platform. As many people have said already, I’m seriously reconsidering moving to another platform that actually listens to their community like Unity. The “fossils” that call themselves investors don’t know what Roblox is, nor do they even know what the internet in general is.

This is extremely dissapointing and I hope this change is reverted. This limits so many brands within Roblox.

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As a small developer.

This changes doesn’t fit Roblox as everyone is already used to R15 even R6 but forcing all of us to use Rthro??

I am sorry but we don’t need Roblox to be “realistic”. Also isn’t Rthro using R15?

Removing R6 and R15 it will break the entire community basically the entire website in rage.

Yeah, this doesn’t make any sense at all and a pretty stupid change.

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This makes no sense at all. Using “Blox” in Roblox games is basically free advertising for Roblox. If we cant use Roblox and Blox in our games, what are we supposed to use now?
Banning R6 and R15 is the stupidest update i have seen yet i think. Blocky avatars are iconic for Roblox, so why ban them?

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i think i’ll abstain from commenting on this one

Lets show the world all those “realistic” rthro characters and “experiences”, make Roblox seem like the true competitor to Meta (Facebook), but in reality it’s a bunch of games with blocky avatars.

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Roblox, I simply want to try to open your eyes:
You have already been called out by multiple YouTubers and news outlets for being out of touch with your community.
Your stock is still doing poorly – at the time of writing this, it is the 3rd lowest it has ever been.
And now you do something like this.
Don’t take this as a threat, but open your eyes: even large companies like yourself can go bankrupt because of stupid decisions. It’s no secret that you only care about investors and not the playerbase, but this move could potentially drive investors away.
If we are on this website, none of us want you to go bankrupt, which is why I gave you this warning that, after this update, things are likely to only go downhill for you unless you fix things.

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God some of you don’t understand that roblox isn’t pushing rthro here. None of this is a desperate push.

That being said, roblox needs to clarify a lot because the devforum isn’t particularly known for understanding these posts without major breaking down.

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Not only they are banning R6 and R15 they also stopped selling Roblox Toy Figures.

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