Update to Roblox Licensing Program & Brand Guidelines

[anon47429092]

Pardon the French, but this is absolute utter bullshit.

[CogTheSuit (Cog)]

Hold on, i can’t anymore make thumbnails which contains old R6/R15 avatars?

[GazilionGrandGadgets (Gaz)]

I think the rules only apply to commercial products and not to game/video thumbnails.

[Toad4707 (Toad)]

@BloxzBox

does this mean there will be no more new Roblox Toys themed after specific creators/experiences?

You’ll no longer be able to make new Roblox Toys. Existing Roblox Toys will continue to sell

[Kierstarmerr (carradhras)]

That’s what my original comment was about lol

[nysmns (nysm)]

@Roblox

We want the IP of your experiences to be able to grow, thrive, and have their own strong recognition separate from the Roblox brand. Developers using “Roblox” naming structure in the title of their experiences have tried to grow beyond the platform only to be limited because of the inherent association and confusion with the Roblox brand. The previous guidelines generally prohibited this already, but we are clarifying this restriction in the new guidelines.

Note that experiences with Roblox (or variants of Roblox) in the title that have been published on the platform as of June 22nd may keep the title (subject to the creator’s compliance with the rest of the

Are we still allowed to use the word “Roblox something something” as a youtube channel name?

[Dawid5635PL (Chara)]

You are joking? What if I want to make animation using R6 and R15 on my channel YT? I hate Rthro, because it looks like it’s NOT Roblox.

[LineManticore809 (Monkey)]

Roblox, your company name is “Roblox”, and I believe you know the meaning of it. You are straying away from your own brand name, and the way people know this game.

[Dylandillan155 (Dylandillan)]

it’s just have been stated, you can do that, it’s just that you can’t make it a “Real product” like a toy and etc. this is just a speculation. a mere speculation

[AceBookMarker]

Roblox even playing non-event “zombie zone” ads.

[Toad4707 (Toad)]

This update does not apply to YouTube channels or other social media, however, the use of Roblox itself is considered impersonation and is not allowed

[crackIA7 (Bita)]

The R6 and R15 are unique to know if its Roblox, if we change to Rthro, many people won´t know if it´s Roblox or not.

And I hate this update. What about you?

[DVDsarestillcool]

Hey Developers, we listened to the questions you asked on this post and created an FAQ around some of the recurring themes to help add additional clarity. Please see the original post.

[Noble_Draconian]

@Roblox

The Developer Stars Program was a licensing initiative where we worked closely with creators on the platform to create merchandise (such as toys, books, and apparel) together. Only the licensing program is ending.

Myself & many other developers in the community have outlined many issues with this direction in this feedback post. Can we get some sort of dialogue going regarding this post? I am extremely frustrated by this and the post has only gotten radio-silence so far.

[nidbahn]

While I do agree that using “Roblox” in names of experiences and putting the Roblox logo anywhere might be misleading, disallowing usage of “Blox” is literally 1984 + doesn’t make sense at all.

[teddythedev (Le ted)]

Nobody even knew about the developer stars program.

[MichaelIsGr8]

Off-platform, ok, I can see why that might be useful, when games become brands and expand, Twitter has similar restrictions on tags. But, to not even allow “blox” in any experience name, I can’t think of any reasonable explanation for why that’s needed.

It’s embedded in the history of Roblox, since, practically, there has been Roblox.

• Welcome to the Town of Robloxia
• Bloxburg
• The Roblox Games
• Chess: Roblox Edition
• Tom’s Roblox Fan Club
• Bloxy Cola

I’m not sure if it’s a direct reaction to something, but, if it is, I think something much less restrictive could easily be done - e.g., adding a new icon to signify an experience is endorsed/official/promoted (and moderating images imitating it), or filtering “official” and “Roblox” being used in the same title.

When games could be sponsored, there was a similarly distinct label, so it clearly can be done without going as far, the same for some models. There are also ways to highlight content as being the only official version/source, like the sidebar or a larger header section on Discover.

[EOASTUDIO]

So now we can’t use R15 nor R6, but we can use R5 and R16 and RTHRO?

[iiSpeak_Lua]

since the dawn of roblox people have been using “blox” and “ro” to make clever game names that are a play on the platform’s own name. and you can see the same thing with minecraft and the way people use “craft” in their mods, texture packs, etc. this is literally only a positive thing and it baffles me that you are trying to restrict this

[Wrenchineer_1]

This seems like a huge waste of time as I RARELY see anyone using rthro on any game. It’s ugly and does not fit on this platform. Almost all of even the most popular games are built upon the classic, blocky look of roblox and rthro sticks out like a sore thumb. r6 and r15 are an iconic staple of this platform and it’s ridiculous that roblox doesn’t want them being used in marketing.