Developers can convert players within their games to premium users.
However, at the moment, developers do not get an upfront payment for converting players to premium users, unlike the star creator program.
The star creator program has existed for a while and
has proven to be successful by having the creator in question capable of earning 5% of the robux purchased up-front.
Arguably Roblox could give more than 5% of the initial sale up-front cause in-game premium benefits give players extra incentives to buy roblox premium in the first place, while star creators more-or-less merely advertise roblox premium.
So in-game, we’re acting as a sales-person and provide related services; so an upfront payment, seems justified, compared to hoping that a player will stick around much-longer after buying premium in-game. Given the two tasks that developers do when converting users to premium, it’d make sense that at least a 10% share would be present; given the lowest tier of roblox premium is worth 4.99 USD = (4.99 * 0.10) / 0.0035 = 142.57 Robux.
I’m currently building my game from the ground up to involve premium-only additions, but I can’t help but feel that I’m still at the shorter end of the stick due to not receiving any direct compensation for efforts which would otherwise have been rewarded if I were in the star program.
Ultimately; I think this small cut would entice more developers to support premium benefits, which in turn makes more players on average inclined to purchase roblox premium, given they’ll have more avenues for extra content; which is a win-win in both Roblox corp and the developers’ books.