Differentiate sales from in-game vs. website for gamepasses

[TheAmazeman]

As a Roblox developer, it is currently too hard to find out where players are purchasing my gamepasses, either in-game or from the store tab on the game’s detail page.

There was a bug reported a few months ago that actually unintentionally allowed for this to happen.

Group sales tab isn't consistent

Same product, they link to the same asset. My theory is that buying it in game produces a different result. [Screenshot_20180209-095402]

I commented

@TheAmazeman

Since Dev Products have always said the place name within the purchase hyperlink text, I think the gamepass sales with the place name were purchased in-game.

I don’t know if this is intentional on Roblox’s part, but now given enough sample size (and the assumption above) you could figure out your game’s sales mix of website vs in-game gamepass purchases. Could be valuable for figuring out if in-game store is enticing enough, but why Roblox wouldn’t incorporate actual statistics in Dev Stats on this is beyond me.

Scripton was correct in assuming that it produced a different result when bought in-game, and I took full advantage of it at the time. However, now every sale is “at place (place name)” so there is no way to differentiate where the purchase originated from.

I pasted a lot of recent sales into a spreadsheet

Then using these sumifs I was able to find out what % of gamepasses are bought in-game vs from website.

Edit: Robux revenue from in-game vs website purchases, not volume of sales

If Roblox is able to address this issue, inferences can be made and supported by evidence, improving the development cycle.
I was able to confirm that after adding a popup GUI to either rent or buy the gamepass when the player tried to enter a restricted area, that the gamepass “Crew” Went from about 50% bought in game to about 75% bought in game. Developers can make really good inferences from such simple things given to us from the website.

I don’t think we need to go back to the time that caused the reporting of the bug report to occur, but instead, it should be put into a sales mix section of the developer stats, automatically generated by Roblox.

Developer Stats: Add Sales Mix

FTWDK: A sales mix is the proportion of products your business sells, can be in terms of volume and revenue. Super simple Eg) Item1 accounts for 40% of our sales volume and 30% of our revenue. Item2 is 60% of our volume, 70% of our revenue. As a Roblox developer, it is currently too tedious to create a spreadsheet and gather my game’s sale mix. Knowing your sales mix is important in my opinion, so you understand what your players like to buy in your game. You can decide if this is important…

This feature request is to add a section to another feature request (sales mix) that displays the difference in sales from in-game vs on games detail page store tab.