In early 2019, we reshaped Roblox’s product branding in order to elevate our platform’s content—making the color and design of the logo more neutral helped shift emphasis away from the brand and towards the experiences on the platform.
Now, we’re refreshing the Studio logo and bringing a touch of those ideas into the new design, reinforcing what our platform is all about!
Our previous Studio logo design echoed the Roblox App logo while visually distinguishing itself and addressing accessibility for color-blind users. With the refresh of the logo, we wanted to give its design more purpose.
Roblox Studio is about building amazing experiences! The two pieces of the logo represent the connection, collaboration, and building of our community. And a pareidolia effect is created from the combined shapes, resulting in the perception of an “S” for “Studio”.
From the Studio logo’s structural elements to the Roblox vision philosophy of bringing the world together through play, we hope these updates help to embody those values and passions we know our creators have!