Update to Roblox Licensing Program & Brand Guidelines

[MatsRatz (Mat)]

Is this a joke?
Ok maybe I understand a little the logo & badge thing, but now we can’t use R6 and R15 avatars anymore? What? Have you guys lost your minds or something?

There’s no way I am using Rthro, have a nice day.

[AceBookMarker]

@BlueEhinas

false advertising

But there are users who “Made fake AD game into real”

[Gl_acial (JohnYaku_za)]

Yeah, i understand if this was just for stuff outside the platform or scam games called “Roblox Rewards” or stuff like that but for average games its kinda weird.

[HandsomeNoob120 (HandsomeNoob)]

@BlueEhinas

i cant wait for roblox make false advertising

What do you mean Roblox is gonna do false advertising

[VojtechJilovec (vojtasonic)]

Can one of you guys explain what the deal with R15/R6 characters means? I don’t understand it

[kingerman88]

It’s was commented on by a Roblox admin earlier. Pretty much afaik, Roblox doesn’t want you using their R6/R15 characters for your own brand. (When making toys or irl stuff)
You can still promote your game digitally with R6/R15 rigs (on Twitter, YouTube, Roblox, etc)

Update to Roblox Licensing Program & Brand Guidelines

You may advertise and promote your experiences with any avatar types. You do need to submit assets for approval if you are using the “On Roblox” badge and looking to do non-digital promotion (billboards, tv ads etc). The restrictions are around off-platform commercial use (making products or doing something like a TV show that has characters that look like our R6 avatar type). Like some folks have speculated in the thread, this is to protect Roblox IP and association with commercial products …

[AceBookMarker]

@HandsomeNoob120

false advertising

What if Roblox advertises deprecated thingy, it’s false advertising.

[NinjaClanGreenNinja (BPDGreen)]

So, does this mean we can make our own toys?

[AlexSzubka]

One of the head managers for the Roblox Toy Brand released a tweet saying he’d be willing to work with any Roblox Developer to keep making new toys with them, thankfully. I know wasn’t the main part of your post just wanted to share.

[OnceCrowned]

Im aware of that. The issue isn’t roblox’s stock doing poorly. I’m trying to relay the fact that roblox is making the goofiest dookiest decisions imaginable.

[straublights (chewtoys deer)]

You underpay developers, your moderation falsely bans innocent people and takes far too long to ban bad actors, you’re destroying our public repositories for all developers, and now you’re limiting our advertisement off-platform to Rthro and vague “heavily customized R15”. And you’re not letting us use Roblox or anything similar on-platform. Do you want your developers to leave? How are you empowering us when it feels more like you’re throttling us?

[MidnightKrystal]

Based on the wording / phrasing of this update:

• If your experience uses R15 / R6 (Classic Avatars) you can no longer make trailers or teasers for your experience that features characters from said experience even on the Youtube platform.
  As this counts as advertisement and or film.

• If your experience uses Classic Avatars you can not show gameplay of your game
  in your trailers or advertisements as they utilize the Classic Avatars.

• If your experience uses Classic Avatars you are disallowed from selling accurate
  representations of your characters as physical products.

• If your Experience has “Blox” in the name (made prior to June 23rd) you can no longer
  advertise your game as it has the word “Blox” in it.

• If your Experience has “Blox” in the name you are no longer able to sell products of your experience unless you change the name of your experience.

• If you are able to advertise your Experience, you are unable to tell users where they can
  play it. As only Stars Influencers (Video Creators) and specific partners are allowed to
  utilize Roblox and their logo in their advertisement.

With the wording / phrasing of this update it has only limited usage of the classic packages further as well as discouraging users from trying to be brand friendly, while also discouraging them from developing classic experiences.

If I’m wrong about this and read this wrong, you can let me know. But this is essentially what I’ve come to understand from this.

[kingerman88]

@MidnightKrystal

If your experience uses R15 / R6 (Classic Avatars) you can no longer make trailers or teasers for your experience that features characters from said experience even on the Youtube platform.
As this counts as advertisement and or film.

Pretty sure that’s not the case

@Roblox

And finally, you may continue using all avatar types when promoting your experience online and on the platform. Keep in mind that commercial use of avatar characters are subject to the guidance outlined in the Name and Logo Usage Guidelines .

This means you should be in the clear for YouTube, Twitter, etc.

Also it would be 100% illogical if Roblox didn’t want YouTubers to make videos about games on their platform.

---

Also there’s a clarification post an admin made here

Update to Roblox Licensing Program & Brand Guidelines

You may advertise and promote your experiences with any avatar types. You do need to submit assets for approval if you are using the “On Roblox” badge and looking to do non-digital promotion (billboards, tv ads etc). The restrictions are around off-platform commercial use (making products or doing something like a TV show that has characters that look like our R6 avatar type). Like some folks have speculated in the thread, this is to protect Roblox IP and association with commercial products …

[orangewarrior78]

@kingerman88

This means you should be in the clear for YouTube, Twitter, etc.

I’m pretty sure they’re only talking about stuff like Twitter posts that make no money, whetever monetized Youtube videos are affected by these rules or not are still unconfirmed.

@kingerman88

Also it would be 100% illogical if Roblox didn’t want YouTubers to make videos about games on their platform.

After seeing all the stuff they did with Ruben and PMG, that advice is highly questionable now and sounds more like guessing tbh.

I don’t think people in the Youtuber Stars Program will be affected by this however, but it’s better to wait and see what Roblox says about this instead tbh.

[agodlypancake]

Whelp, there goes the ability to get rare items like the Red Valk, and all those toys and toy codes. Better start snatching all of those up now, so you can start scalping them because people really want those rare chaser items.

Seriously, did Roblox just not realize the impact on toy sales and business partnerships this can have?

[TrojanHorseAttack]

You guys seriously overdid it with this, yet again. Don’t fix what ain’t broke.

[SwitchedDreams]

Roblox is beating a dead horse with that R6 and R15 Rule… And I’m slowly but surely getting sick of Rthro being pushed down our throats! I HAD ENOUGH OF IT.

[BuiltToScale (Sameow)]

@Roblox

We are updating our Terms of Use to prevent off-platform, commercial use of Roblox IP including our name, logo, the badge and derivatives of the classic Roblox avatars. Classic avatars are ones that are built using the “R6” and “R15” models. After this change, Roblox IP can only be used commercially at Roblox’s sole discretion and with a Roblox licensing agreement.

You will be able to continue using what could be classified as “R15,” but only if the avatar is heavily customized and the “classic” form is no longer apparent. The level of customization will be determined by Roblox

I think its ironic that Roblox wants us to focus on and use Rthro and only Rthro (and/or anything
not related to the “Classic Form”) while making trailers/teasers for anything Roblox related and similar stuff, when R6 and R15 characters are arguably MORE customizable and expressive than any of the non-usermade Rthro packages.

[SwitchedDreams]

They just love to destroy the community for “Investors Sakes”, even when Investors outcry about the lack of interaction with the community.

[happykrish6]

Another W for Roblox. Great job Roblox you truly have grown over the past decades! Don’t listen to the critics over here complaining about the fanbase tho!