Thanks for making this.
As someone who uses the Roblox advertising system a lot, I have two quick questions.
If NBC users can see only irl advertising on their profiles, why do nbc users join my group after I run ads? Is there a way they can see the ads that I run?
What is the overall average/median CTR for Roblox games? I know that my average is like 1.2% but then again a month ago I got a random 5% CTR, so I am just wondering.
Correct me if I’m wrong but I think NBC users have a chance to see user ads, just much rarer than for BC users.
The post explains that you can diagnose ad fatique by a decreasing CTR with a similar number of impressions.
I think it’s also to recognize peak times of advertising. I know from personal experience, bidding on an advertisement on a Friday will be much more expensive (per impression) as to compared Monday-Thursday.
Amazing tutorial. Thanks!
There is a glitch (or feature) where after sponsoring a game, you do not see how well it did. Only the next time you run that sponsored ad, do you see the effects of the last time you ran the sponsored ad.
You have to be lucky enough to remember to check your sponsored ad ~23 hours after you ran it to see the almost full effects.
PROOF:
*Note how the “total bid” goes from 24k to 31k. Where was that extra 6k? It was from the last time I ran that sponsored ad.
This validates a lot of the methods I’ve been using. Great tutorial! I’ve yet to be successful on Sponsored games but the impressions are significantly higher at any given time.
If you go the extra mile with ads, you can calculate things like avg earnings per player, click/sell ratio if it’s paid access, etc. I’ve had my cost per sale as low as 3 R$ but with ad decay, it usually hovers around 6 - 8 robux, when the ad dies it raises at or above the earnings per player. That’s when it’s time for a fresh ad.
I usually get around 1.75% CTR on a good ad these days. That’s after the initial 3% CTR when it first starts. That’s always fun to sink robux into. I may make a thread about ads and make the tool I use to automate earnings data public.
Ad fatigue applies to what the advert is for, not the advert itself.
Tricking a user into clicking an advert for something they’ve already clicked on an advert for may increase CTR, but it won’t translate into a popularity boost.
Mad Murderer 2 goes absolutely crazy with trying to avoid ad fatigue by using a wide variety of adverts that avoid indicating they’re for MM2.
Their CTR must be crazy-high compared to other adverts for heavily-advertised games, but I doubt it translates into a popularity boost.
With me ad-fatigue avoidance is something like:
“Oh, an advert! I wonder what it’s for? Yep, it’s another MM2 advert, and I still won’t touch that game with a twelve-foot pole.”
I created a tutorial for where this one stopped. This one is very good for beginners, but if you’re ready for the next step, read this one
Good, however, some more description about the actual process of creating them would be useful, even though it has been said before.
I think that if your game is good enough to be on the FP, people should be playing it already (one it’s noticed). This will keep drawing more and more attention and you may not even really need to use ads anymore.
What is good amount of robux to spend on one ad for a game (if it is good quality) for at least like 10 people be playing it every second?
I am making a game right now, and this will definitely come in handy for sure!
TL;DR
Don’t use Rectangle Ads, they have been removed!
I was looking into this and doing some research on where each type of Ad would appear on the web
then I discovered something;
There were changes made to the Game Page recently, the Game Slots Display width was increased and there is no space left for Rectangle Ads
Are Rectangle Ads being removed from Roblox? @nsgriff
If this is the case shouldn’t there be an announcement or a notice before it’s removed or even better remove the Rectangle Ad option,
Not a lot of People are going to be aware of this and will waste a lot of R$ on Rectangle Ads
I also went a step further with this by spending R$ on my Old Rectangle Ads, they haven’t receive a lot of Impressions
They seem to appear for me on my profile.
However, as you said on the games page they seemed to of vanished. Shame, they did really good for me when it came to impressions.
Thank you for the insight, I’ve totally missed and forgot that Rectangle Ads are displayed at the bottom of Player’s Profiles.
So that’s probably the only other place where it’s shown on the Web, by saying that it’s completely removed is an exaggeration nonetheless showing it on the bottom of Player’s Profiles is like playing Hide and Seek thus it’s still not worth it to advertise Rectangle Ads at the moment.
I’m pretty sure Impression rates has been negatively effected and is very low compared to other options available.
It also seems like they made changes to Sponsored Game Slots as well, would be nice to know more about these changes when we are paying for it.
It’d be nice to get some actual input from a Roblox engineer about the motive behind this change. Surely the games page was the single best place for advertisements, since that’s where the player’s intention (find a game to play) met the advertiser’s intention (play my game). This sucks 
Thanks this really will help but 1K per add and 5-8 ads ouch I’m only working with 25K here lol.
I believe that when regularly using this form of outbound promotional marketing, you should target a specific customer segment. I would target your advertisements to be appealing to that customer segment, so that you get the most action from your ads. (Action meaning group joins, purchases, game plays, etc.)
Before reading, I guess I had a general idea of what the advertising system is like, but this just broke down questions I didn’t even know I had. Thank you!
