Developers the past few months have seen an enormous sponsored game upgrade.
However, this upgrade came at a time when sponsored games only show up for users while browsing FOUR out of NINETEEN, I repeat: 4/19 of the game sorts. Sponsoring is currently extremely worthless - #58 by TheAmazeman
That is to say, developers are paying Robux to have their games appear in only 21% of the visible game sorts.
As a Roblox developer, it is currently too hard to take full advantage of this new system because the upgrade was given to a system that is fundamentally broken at the neck.
With low supply space to show users sponsored game ads, many games do not make economic profit by sponsoring them. This has led to a new equilibrium of only the statistically best few games being willing to continue to sponsor - cutting off the economic mobility ladder for newer developers, and games with less natural growth.
Roblox could improve game visibility and help more developers become profitable by adding sponsored games to more game sorts. The supply/demand equilibrium would then change so sponsoring games would be profitable to more games.
If Roblox is able to address this issue, it would reverse the trend of the complete alienation of upcoming developers by improving economic mobility in the sponsored game market.