Previously, paid access and restricted (17+) experiences weren’t supported in Ads Manager. We’ve listened to your feedback and are excited to make this functionality available.
This update unlocks new opportunities for you to drive visibility, engagement, and growth — especially for new experiences that may need a boost to reach their audience.
Note: Restricted (17+) experiences will not be able to serve ads to users aged 13 - 17.
Okay. I am just wondering about the price of a token. Like, your ads won’t strike a big part of the audience (and mostly because you need to be ID verified to see this content), so if we have to pay to display less than with an ad for a normal game… yea, that feels a little bit strange.
Well, that’s THE cool thing in this! Lots of paid-access games are often talentuous games, and I still don’t understand why we couldn’t advertise them before. They need to be attractive, and ads are the new way to encourage people to pay for such games.
In overall, good update. This will allow people that invest themselves a lot and that don’t want to add micro-transactions in their games to promote their experiences. Paid-access experiences can pass to serious things now.
hopefully this feature can encourage more 17+ games to advertise and gain a little bit more traction, as its clear 17+ havent really been hitting that high of numbers aside from on tap and micup.
Since sponsorship campaigns are based on pay per visits, how will this function with paid access games?
If you sponsor a paid access game and players don’t end up playing it, will you be charged ad credits? (if not, that seems like a potential flaw which could be exploited to control the entire bidding market)
So if the 17+ ads cant be seen by 17 yr olds, does that mean the 17+ is not inclusive of 17? Usually when written age+, age is inclusive. So wouldnt it really be 18+ ?
On that note, can we please get some kind of censoring service so we can allow different age groups to play the same game still but with some visuals/effects toned down or removed?
Currently, if you want a 17+ experience to be accessible to more users, you have to upload 2 separate versions of it (original and censored version) which is rather tedious and inconvenient.
Having some sort of service that allows me to detect if a user is allowed to see 17+ content and then disable/remove some effects through scripts would be extremely beneficial for the platform as a whole I think.
I’m praying it’s a typo, because 1) 17+ means including 17 according to literally everyone on earth, and 2) even if it did mean 18 and up, why are they treating games restricted at that level as if minors are joining them?
I am still failing to comprehend how this is better than user ads
It costs way more, sponsored is unreliable at best, and ingame ads won’t do anything if your game has no players
The barrier of entry was much lower with user ads, and it was generally just an iconic part of the platform
And somehow, user ads felt much cleaner than sponsored games, as you get a sus neko hangout game or AI garbage half the time on your sponsored tab
And while this point is unrelated, I would really love to know why someone thought adding 17+ to roblox was a good idea
Roblox needs to stop focusing on ways to pull in more 17+ people or to extract real money/ID from users and address its core issues (without removing everything)
Your response is unnecessary and does not invoke any form of discussion.
Anyway, I will agree with the person you replied to, it really does feel as though this is a more complicated system that seems to have no good payout from the issues I see with it from players who do utilize the Ads Manager.
I appreciate that y’all listened to feedback. Please do not release the ability for adult content / engagement if you do not have the absolute basics in the future. Previously, not being able to advertise to adults was / is inexcusable.
Things like this – hurt engagement and value for the creators trying to adapt into the tools y’all create. Half-baking solutions for shock-value makes these incredibly cool adaptations feel cheap.
This is definitely the right direction. Just not quite all the way there yet.
