Hi Creators,
We’re excited to share that starting today, creators who are eligible to publish and sell in Marketplace can now merchandise and sell entire avatars for the first time. Avatar merchandising is the next step in our vision to transform Marketplace into a more inspiring, personalized, and social shopping experience than ever before.
Earlier this year, we launched the Bulk Purchase API, allowing users to purchase entire outfits inside experiences in one transaction. Since then, we’ve learned that shopping for entire avatars as a bundle is much more convenient for people, as they’ll be able to discover and buy full looks all at once rather than piecemeal. Allowing creators to merchandise entire avatars will help create more diverse and personalized content for users to enjoy.
Merchandised avatars will provide new ways for creators to share their collections and connect with their fans. Similar to items, we will provide you with a link to your merchandised avatar where people can buy everything at once. You no longer need to have multiple links for multiple items that showcase your vision. We’ll also begin featuring merchandised avatars across Marketplace in the coming weeks.
Avatar posting & sharing flow / Avatar purchasing flow
Avatars consist of a body and head, plus clothing and accessories. They can be curated from the items that you yourself have published, or you can mix and match with items from other creators in the community.
Please note: Earnings from items sold within an avatar will benefit the creator of the original items. There is no separate revenue share for selling avatars with items you did not originally publish.
Who is eligible to merchandise and sell avatars?
Creators who are eligible to publish and sell in Marketplace and have published at least one item on Roblox are eligible to curate and sell avatars. Those requirements are:
- ID verified
- Ages 13+
- Have Roblox Premium 1000 or 2200.
- Abide by our Marketplace Policies and Community Standards. You can read more about our Marketplace policies here.
We plan to expand this capability to all users on Roblox in the coming months.
How do I start curating avatars?
You can find the Avatar Composer by clicking the + on the top right corner of Marketplace.
Please note, the composer is available on the mobile and desktop apps only. It is not available on web.
How much will I earn from selling avatars?
The earnings from purchases will be split among the creators of the original avatar items, exactly as if the items were purchased individually by users on Marketplace. At this time, there is no additional fee awarded to the person who posted the avatar if they did not originally create or publish any items that are part of the avatar.
What are the requirements for avatars?
Currently, to post an avatar, we require creators to include at least one clothing or accessory item to distinguish the avatar from a published body and head. We are also excluding animations from avatar curation but will consider including them in the future.
Additional Resources For Selling in Marketplace:
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Documentation: Intellectual Property Understand how IP works on the Roblox ecosystem to protect yourself and the community.
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Marketplace Policy Learn about the user requirements for selling, as well as the technical and community-related specifications required for the Marketplace.
Additional FAQs
Click here to view the additional FAQs!
Where can I see the avatars I post?
- You can see the avatars you post by navigating to the + menu under Customize and selecting My Posted Avatars.
Is there a limit to the number of avatars I can post?
- We’re starting with a limit of 200 avatars that you can post. This is something we may consider increasing in the future.
How will I track avatar sales and earnings?
- Item sales information can be found in Creator Hub under Monetization > Avatar items. We do not have analytics tracking for avatar sales at this time, but you can use this tool to track the sales and earnings from the items you sell within the avatars you post.
Will I earn more or less if my item is purchased as part of a merchandised avatar?
- You will earn the same amount if your item is purchased as part of a merchandised avatar or as a standalone item. This feature won’t change the amount of Robux earned per item sold and we hope that this feature will increase purchases of items that are included in merchandised avatars.
How will users discover the avatars I post?
- In the next few weeks, we’ll allow people on Roblox to browse merchandised avatars directly in Marketplace. In the meantime, you can use a direct link to share your avatars with your community and promote them on other social channels.
Can R6 bodies and clothing/accessories be curated?
- While R6 clothing and accessories will work just fine, Avatar curation will only work for R15 bodies. Creators wearing an R6 body will be asked if they would like to switch to R15 before curating their avatar. This is because of technical limitations around combining R6 and R15 bodies and heads. We are exploring solutions for allowing curation with both R6 and R15 bodies and hope to have more to share in the future.
Can I prevent my items from being used in an avatar published by another creator?
- Rights holders will earn any revenue when their items are purchased as part of an avatar. We hope that this tool will increase the likelihood items that are included in avatars are purchased. We are exploring solutions on giving creators control over where items are featured, and we’re hoping to have more to share here soon.
