[Update] October 13, 2023
Hi Developers,
Earlier this year, we launched immersive ads as a new way for publishers to monetize their experiences and for advertisers to reach their audience on Roblox. Over the past few months, we ran experiments to understand the impact of Immersive Ads. We saw that publishers who combine Immersive Ads with in-experience monetization can earn more.
Over the past six months we have seen publishers and advertisers gradually adopt immersive ads. Publishers have placed ad units in their experience and have seen a growing share of their earnings coming from immersive ads. Meanwhile, advertisers have been running portal ads to drive traffic to their branded experiences.
In the spirit of transparency, we are sharing some learning, insights, and product updates that may be useful for developers considering adopting immersive ads in their experiences.
Key Takeaways
- Immersive ads increased total monetization in publisher experiences.
- Immersive ads have not decreased total engagement in publisher experiences.
- Immersive ads have not negatively impacted user retention in publisher experiences.
- Immersive ads do not negatively impact search and discovery ranking and organic discovery of an experience.
- Ad demand fluctuates often but has been trending upward.
- Advertiser demand for Portal Ads is 9x higher than demand for Image Ads in the past three months.
- Average Earnings Per Teleport (EPT) rates have increased by 25% from May to August 2023.
- Most ad spend comes from brands today, with Sports, Entertainment, Music, Fashion, and Beauty brands being the main advertisers.
Download the full report: Immersive Ads Publisher Learnings and Insights.pdf (554.4 KB)
Thank you for all the feedback so far, and please let us know what you’d like to see in the future.