Hi Creators,
We see the promise of generative AI to help you get from idea to reality faster and drastically reduce the barrier to creating on Roblox. With the beta launch of Assistant and additional generative AI tools coming to Roblox, such as Texture Generator (Beta), we want to share information about protecting your creativity and intellectual property (IP) when using generative AI.
We previously published a post on protecting IP that is a good primer for understanding how copyright protection works online, including the DMCA. This post covers the most common questions we have heard about IP and generative AI.
One important thing to note is that IP law is evolving quickly regarding generative AI. This post is not legal advice, if you have questions about your IP rights, we recommend you speak with an attorney.
The US Copyright Office explains copyright infringement as âwhen a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.â For instance, copying a popular character or well-known companyâs logo and putting it into your experience could be considered copyright infringement.
The important point to remember is that you are responsible for the content you upload to the platform, regardless of what tools you use to build that content, generative AI or otherwise. We want you to be as imaginative as possible when interacting with our generative AI tools. Here are some things to consider to help prevent your content from infringing:
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Donât use brand names or names of existing protected characters in your prompts unless you have permission from the rights holders or are the rights holder.
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Likewise, donât use the names of real people, such as celebrities, in your prompts.
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Please review the outputs of these tools to ensure that they do not violate the Roblox Community Standards before uploading them to the platform.
If I use generative AI tools, can I stop others from copying my experiences and creations?
Copyright law is rapidly evolving regarding whether you can protect the output of generative AI tools (like Assistant, Material Generator, and Code Assist). When we say protect, weâre referring to whether you could claim your work as your intellectual property and stop others from copying your experiences and creations by issuing DMCA takedown notices, among other things. Regardless of whether you can protect the output of an AI tool, you still have IP rights to any original and substantive modifications you make. So, the more work you do to modify the output of the AI tool, the stronger your rights will be against anyone who tries to copy your creation.
In addition to modifications you make to AI-generated assets, you also have rights to the novel ways you arrange and combine elements to create your experience. Weâll walk through an example below that helps explain this in more detail. If someone copies your entire experience without your permission, you can submit a takedown request to have that infringing content removed.
If you are concerned about using our generative AI solutions with your experiences, you could still use them to prototype new concepts and evaluate new gameplay mechanics.
How does generative AI protectability work in practice?
To help illustrate examples of what is or is not protectable, letâs walk through an example. Imagine you are building an Obby where you must avoid falling into magma to retrieve a magical sword.
Step 1: Create the material for your magma
You can use AI-powered material generation to generate a fire lava-type material using the prompt: âFire lava material.â
This lava would not be protectable because AI is solely generating it. In other words, you canât submit a DMCA takedown notice if someone used the same lava pattern in their experience. Additionally, someone who generated a similar material in their experience, wouldnât be able to claim that you were copying their work.
But letâs say you get creative and use the prompt, âpurple magma material with smokey wisps.â Even though this results in an unusual pattern, this still wouldnât be protected by IP law.
You also create some stone materials with generative AI to be the steps for people to jump on to avoid the magma. Once again, these will not be protectable by IP law.
Step 2: Building your obstacle course
You assemble your obstacle course in the upward spiral pattern using the materials you created in the first step. This specific arrangement is protectable since you are assembling it without generative AI. If someone created an identical staircase and placed it over identical purple lava, you could make a claim against them.
Step 3: Adding the sword at the top of the course
For the final step of your obstacle course, using Blender or another 3D creation tool, you create a sword from scratch and then use generative AI texturing to add a spiral pattern to the sword. Finally, you create a spiraling serpent in Blender and add it around the sword. You place this sword at the top of your course.
Since youâve built the majority of the elements of this sword by hand, the sword would be considered protectable. If someone copied your sword in totality, you could claim they infringe on your IP. However, similar swords with different patterns or arrangements could still be considered different enough.
Takeaway
Some of the elements of your experience are not protectable on their own since you used generative AI to create them. The whole experience is protectable due to the unique way you arranged it and the fact that you also used elements you created without AI to build it. Combining generative AI with the traditional approach can help you ship your experience faster while helping ensure itâs still protectable.
If someone copied the original and creative elements you added to your experience, you could claim copyright infringement. There is no exact line in terms of what is or is not protectable, but generally the more of your own creativity and unique style you inject into your work, the stronger your protection will likely be.
I see someone else building something similar to mine. What can I do?
If you see content on Roblox that you believe infringes on your copyrights, you can always report that content to us for removal under the DMCA. We are rolling out access to a new tool, Rights Manager, which allows you to more easily file a removal request when you find content that infringes on your creations and intellectual property. Learn more about how to file a DMCA takedown report here.
What considerations should I take when using Robloxâs generative AI tools to reduce my risk of infringing on someone elseâs IP?
Roblox offers a variety of generative AI tools, including Material Generator, Code Assist, Assistant (Beta) and Texture Generator (Beta), to help you accelerate your creation and is working on additional capabilities.
Below, weâll walk through some specific scenarios when using Robloxâs generative AI solutions:
Code Generation
Code Assist and Assistant can generate code for your experience given a prompt, e.g., âWrite a script for decreasing the player health by 25% when stepping on this part.â
Example of Assistant generating a script based on a prompt.
Material Generator
Material Generator is a generative AI tool that can generate various images and apply them as materials to existing parts. For instance, you can provide a prompt, âancient stone wall,â to create patterns you can apply to your models.
When using Material Generator, you should not give it prompts that pertain to brand names or other protected materials. For instance, donât ask for a famous sports team, movie, or celebrity. Use of Material Generator is subject to the Supplemental Terms, and you are responsible for verifying the output.
Texture Generator
Texture Generator is a capability in Studio that will allow you to use AI to generate PBR textures for your meshes. You can select a MeshPart and provide a prompt to create a texture for the selected mesh.
Like Material Generator, you should not give prompts designed to create content pertaining to existing intellectual property for which you donât have the rights. Use of Texture Generator is subject to the Supplemental Terms, and you are responsible for verifying the output.
Whatâs next
Weâre working on improving our existing AI solutions to be more contextually aware and working on additional AI capabilities to help you accelerate your creation.
Let us know if you have any questions, and weâll try to answer.
Thank you.