An update on Live Ops

Could this mean the return of classic Roblox events?


I can’t say I’m shocked with this decision. Live-Ops just wasn’t filling the purpose it had hoped to. I’m excited to see Roblox continue look into ways they can better promote updating games an in-game events.

Personally it might just be better to rely on games to promote themselves and to include stronger search capabilities that enhance users abilities to discover games interesting to them. Perhaps adding special abilities for developers to promote their games that have lower player visit rates if you are wanting to boost discoverability of new and upcoming games.

Otherwise giving developers the tools to make their own great games (like awarding catalog items they are the creators of) would be a great way to help games promote themselves through value to their players.


The 2 week notice was the reason I was never able to use it. I can’t usually finish an update and sit on it for 2 weeks, and I am not confident enough to throw out a date and hope that nothing goes wrong that takes more time. Even just a 1 week notice would have made it much more usable to me.


No offense to the many people who worked on this program, but I am seriously rooting for this program to not return. Ever. It felt forced, poorly thought out, and to many people seemed to just be an excuse to kill Roblox events which were a beloved part of the community.


I only checked out the live ops page a few times I rarely ever pay attention to it, I’m glad that it’s being looked at for improvement.

That said I do wish Roblox events such as Holliday’s were still a thing, I remember a few years back playing games for badges and if you got that badge you got a unopened gift, that was fun.
It was games that was both popular and ones that only had a few 100 players, it was great.
Or a year or 2 after that, you played games to get gifts but there were no badges involved (that I can remember).

After that it seemed like it wasn’t done, it would just be a few games and some items that I personally might not have been interested in.


As I said during the removal of events in the first place:

Whilst I must say ROBLOX proved me wrong in the sense that it did promote games which were not the front page games, my point still stands that it is an event which people lost interest in due to how constant it is.

Am very glad ROBLOX is reevaluating their position on the matter and hope you figure out a better way moving forward.


I don’t think Roblox users will be interested in live ops without Roblox prizes, like hats, accessories, etc.


We want events back, no Live-Ops because they cannot give free catalog items


I don’t see why everyone is calling for the end of Live Ops.

I see an easy way to fix it.

First, allow UGC creators to grant items through games.

Then after that:

  • If the user behind the live ops game is able to upload UGC hats and clothing, let them write the description for the game and include a picture of their clothing. They’re practically making the event for you.

  • If the user behind the live ops game is not part of the UGC group (and thus unable to make their own decorations), allow them to add their own mesh and texture for a simple non-hat decoration, and let them write the description for the event.

  • For every seasonal event (Christmas, Easter, Thankgiving) create a new, special live ops event with an unlimited number of games to feature this way.

  • Add the current Live Ops period in the thumbnail (for example, “This Week On Roblox - period 30”) along with a new button for seasonal Live Ops runs (for example, Thankgiving on Roblox).

With the exception of a search field or some way to explore a large list for DevOps runs, and adding the ability for devs to award UGC, this is the minimal amount of effort required to bring Live Ops back to a state in which Roblox players would be excited to click that button.



Personally I do believe that Live-Ops still has potential, but Roblox jumped the gun on implementing it. Without an actual incentive to play (sorry but I’m not interested in your new summer palm trees), there was no good reason to launch Live Ops at that moment in time from my point of view.

This is a good step forward - I’d personally rather just see regular seasonal events return but if Live Ops returns with the ability for event holders to give out UGC items as well as getting more promotion from Roblox beyond a small button on the sidebar, I’ll be on board with that.


While I agree with @PeZsmistic that it needs something more than a tiny button in the sidebar, I’d even settle for a button at one of the top corners of the game page. One of the issues I felt plagued live ops was the initial launch though. The first few games felt un-tested, and seemed to be so low end quality wise that I know many players (I say players, as in people who I’m friends with who do not themselves, develop) who gave up looking on the live ops page after the first 3 or 4 rotations. They felt like Live Ops had nothing to offer them because it was such a small selection of games, and generally the selection of games weren’t very good.

While there were a few games that were actually very good that made it to Live Ops (Arsenal, Vesteria, both the Pinewood games, Roblox Titanic, and more) including a paid game like Vesteria is a tough sell. For many people, especially early on, Live Ops was seen as the replacement to the free monthly events. So having a paid access game thrown into that sort, mixed with the lack of earning free hats (which is the only thing a lot of people cared about when it came to events), it kinda felt like the featuring program & events program combined together with some of the not so great qualities.

While I do believe there was effort put forth into trying to make Live-Ops a good alternative, I think the timing played a major downfall. It hurt the Developers to see the monthly events go away (as some people were extremely excited to see a Monthly Event that fit what they were doing already That Racing Month of June, -cough-) coupled with the lack of prizes for the free player base, it put a sour taste in the mouths of a whole lot of people.

I’m interested to see where Live Ops will go on it’s return, however, I think to really wash out that bad taste, more than a face lift to the program is needed. A name change can go a long way. New system, new name, and come back better than ever.


This is interesting. Any more posts soon with more info? Are catalog items coming back? Other type of rewards?


Now’s a good time to bring up my response to a proposal made for the live ops feature earlier:

To summarize, developers have a need to natively share game updates with their players, and judging by the effectiveness of game icon and title changes, players have a need to natively receive game update information.

The existing game update notifications feature could fill this need quite elegantly if it were expanded on, but this feature was dead on arrival due to its comically prohibitive restrictions and low user visibility. Please consider a dynamic and powerful solution such as the one I originally proposed in one of my most famous dev forum posts ever:


I don’t believe ending Live Ops simply because people feel like it’s a poor sequel to events is the right approach, nor the right attitude.

It definitely has huge potential as a free outlet for developers to promote their games. It fell short because it wasn’t properly shown to users where it mattered - on the games page.

If you recall, the website’s dark theme is still not on some pages yet because they need to be updated into a new framework. Perhaps web resources are too tied up to give Live Ops the space it needs right now.


The more ways developers have to get their games out to players without competing with the top of the popular sort, getting lucky enough to be featured for a week, paying for advertisements, the better. This program had potential, that hasn’t been actualized yet.

Edit: Sad events are over, those were a great way for players to be introduced to new games


Live Ops for sure is a great way of gaining players for your game. However, I personally think many people don’t bother about Live Ops. All it is for the community is advertisements, the community gets nothing from this. All the community gets to do is play the game, I doubt they don’t just want to play a game. Maybe if there were rewards like special items for your avatar, the community will be more convinced. Also, getting rid of events was really upsetting. For events, everybody is as usually satisfied because there were rewards. Something that both developers and players appreciated was Egg Hunt. Players get rewards, while developers were getting their games advertised. Live Ops it’s only favoring the developers, not the plasters. I know quite a few people who are not satisfied with this change from events to Live Ops. Honestly, I don’t think it is fair to the players either, but the fact that developers are gaining players is good in my opinion. Maybe add a bit more to Live Ops than just advertising developers’ games.


Does this mean we are getting events back? At least until Live-Ops return?

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I completely agree, LiveOps had absolutely no effect on my player count or revenue. Rthro on the other hand kept my game alive.


I’ve been expecting this. The number of games on the LiveOps page has fluctuated constantly and has even dropped to 2-3 during some weeks. The implementation of LiveOps clearly wasn’t the best and didn’t gain traction.

As a video game player, I wasn’t very interested in LiveOps. I did check here and there to see what games landed on the page but only played a game from the page once or twice. All of the people I told about this LiveOps were upset, and one person said he’d stop playing Roblox. The idea of an official event by Roblox was cool. A while after I joined Roblox in 2016 or so, what kept me on this platform was the events. I even aspired to be a developer to make a cool game and participate in one of these events.

The official events were a great idea to introduce players to new games. There are some titles I would have never heard of or played without these official events. The LiveOps didn’t have the charm the official events did, and it didn’t help to include paid access (Vesteria) or games that just didn’t truly have an event (or prizes people would want). Just some things to consider.


This was a good call. I feel like the LiveOps program was kind of rushed and felt really rough in some spots. First, they were really hard to find in the first place. The little box on the side near the events tab just eventually blended in, so I wouldn’t ever really think to click on it. One other thing I didn’t like is the lack of virtual rewards site wide, which is what made so many p[lay other Roblox events. They wanted the free stuff for their avatar. And, while I think that it is useful for finding new games, I found that I already knew about quite a few of them, and it didn’t really help me to find as many new games as I hoped it would. While I really like the idea, I feel like it was poorly implemented. Hopefully you guys get around to fixing these issues, and I’m excited for what live ops will entail in the near future!