While I agree with @PeZsmistic that it needs something more than a tiny button in the sidebar, I’d even settle for a button at one of the top corners of the game page. One of the issues I felt plagued live ops was the initial launch though. The first few games felt un-tested, and seemed to be so low end quality wise that I know many players (I say players, as in people who I’m friends with who do not themselves, develop) who gave up looking on the live ops page after the first 3 or 4 rotations. They felt like Live Ops had nothing to offer them because it was such a small selection of games, and generally the selection of games weren’t very good.
While there were a few games that were actually very good that made it to Live Ops (Arsenal, Vesteria, both the Pinewood games, Roblox Titanic, and more) including a paid game like Vesteria is a tough sell. For many people, especially early on, Live Ops was seen as the replacement to the free monthly events. So having a paid access game thrown into that sort, mixed with the lack of earning free hats (which is the only thing a lot of people cared about when it came to events), it kinda felt like the featuring program & events program combined together with some of the not so great qualities.
While I do believe there was effort put forth into trying to make Live-Ops a good alternative, I think the timing played a major downfall. It hurt the Developers to see the monthly events go away (as some people were extremely excited to see a Monthly Event that fit what they were doing already That Racing Month of June, -cough-) coupled with the lack of prizes for the free player base, it put a sour taste in the mouths of a whole lot of people.
I’m interested to see where Live Ops will go on it’s return, however, I think to really wash out that bad taste, more than a face lift to the program is needed. A name change can go a long way. New system, new name, and come back better than ever.