[Update] November 8, 2024
[Update] August 26, 2024
Hi Creators,
Starting today, we will begin testing an updated Discover page to introduce top charts and additional new sorts, including but not limited to the following: Top Trending, Top Revisited and Fun with Friends. These sorts are not personalized, meaning everyone will see the same sorts and they’re based on statistics. Additionally, we’ll also start testing updated ways to highlight experiences through feature themed sorts and genre-specific sorts.
We will be testing across our phone, tablet and desktop apps, as well as on roblox.com. This test phase is crucial as we aim to learn and optimize Discover before a broader rollout.
Note: This is an example order of sorts, and we will be testing a variety of sort titles and orders.
Why and What We’re Testing
Earlier this year, we shared our commitment to evolving the Discover page to better serve our community and provide more opportunities to surface diverse recommendations to our users. We want Discover to be representative of a zeitgeist of fresh, high-quality experiences based on these three guiding principles:
- Freshness: Measures how much the top 10 experiences of a sort overlap compared to previous weeks, averaged over 4 weeks
- Whole page uniqueness: Measures how many unique experiences a sort contributes to the whole page out of its top 10 experiences
- Quality: We apply safety filters, Daily Active User (DAU) thresholds and other signals to select qualified experiences
Based on a recent user study on content discovery, we learned that more than 40% of surveyed users use external sites like YouTube or TikTok to find out about new experiences on Roblox, and 30% use the Discover page. However, in reality we find the Discover page actually attracts less than 5% of overall traffic today due to a lack of fresh content. With this refresh, we are introducing top and trending sorts, with the aim of transforming the Discover page into a more impactful and dynamic space that delights users.
How This Affects Creators
We see these upcoming updates to the Discover page as an exciting opportunity for ideal audiences to find your experience.
To help understand the selection logic for each new sort featured, we will use a tool tip near the sort title to explain in simple terms why the experiences surfaced.
Additionally, the tests will bring about two updated ways for your experiences to be highlighted:
Feature themed sorts
We want to reward the significant time and energy you have invested to adopt APIs and features like Chat with Voice by showcasing your experience in improved feature themed sorts. Your experiences will be automatically eligible to be selected in these sorts if you enable the feature in your experience.
Genre-specific sorts
We’ve heard your feedback that you want to have more genre representation available. There is still quite a bit of work to be done to fully deliver value in this area. As a step in the right direction, you will now see representation of trending experiences in new genres (in addition to existing ones), which is intended to reward you for contributing to new genre development by giving your experience audience impressions early on.
This experiment is designed to help us learn more about how Roblox users respond to genres, so we are using genres assigned from consensus-based human evaluators. In the near future, we plan to remove the existing, out-dated genre selector in the Studio publishing flow. We’ll use what we learn from these experiments to replace genre selection with something much more relevant and supportive for creators.
What’s Next
This test marks a significant step toward enhancing the Discover page to better meet the needs of our community and broaden the range of recommended experiences. We plan to continue experimenting with new layouts and functionalities, such as additional filtering by country, age, gender and device with these settings pre-loaded for each user.
We are eager to see your feedback and hope you share our excitement for these improvements. Stay tuned for future updates, and please reach out with any questions you might have.
Thank you for your creativity and commitment!
FAQ
What’s the difference between the current Discover page and the newly enhanced Discover page?
- The enhanced Discover page will offer non-personalized, fresh, diverse, high-quality experience sorts.
What are examples of new sorts that you will be testing?
- We will be testing a number of new sorts including but not limited to the following: Top Trending, Top Revisited and Fun with Friends.
Will all users see the same content or is it personalized?
- This new Discover page will have a consistent and non-personalized set of sorts, ensuring that all users see the same content.
Why are you planning to take the genre selector away in Roblox Studio?
- During this experiment, creator-selected genres won’t be used, as the genres in that selector have gone stale. Instead, we’re using consensus-based human evaluation to assign a genre and maintain quality. We will be using this test to build perspective on how to re-introduce a relevant genre selector for creators.
Is my experience eligible if it is not on all platforms?
- Yes, your experiences will be eligible even if they aren’t available on all platforms. However, we will only feature your experience in a sort to users when they are using a compatible device.
Is my experience eligible if it is not rated “All Ages”?
- Yes, experiences of all age ratings are eligible.
What order will users see sorts in?
- We will be testing a variety of sort orders across different test groups.